Social media is the buzzword everyone is chasing for various …
The Big Green Tree is one of the best Political Campaign Management Services Agency in Delhi NCR - India. So If You are looking for a Political Election Campaign Management, Strategy & Advertising Services in India - Delhi NCR, Mumbai, Chennai, Kolkata, Banglore, Gurgaon, Noida etc, then contact us now @ 9891461080 or firstname.lastname@example.org and get a free Quote.
Digital Marketing is touching each and every sphere of products and services and driving traffic, visibility and is helping in acquiring customers. Political campaigns are no different and are being largely driven by hard core digital marketing strategies all across. All the leading political parties - be it BJP, AAP or Congress leverage digital marketing heavily to gain followers and establish credibility of their own party and also to tarnish the image of rivalry parties. In all recent elections, the importance of social media has been consistently shining and more and more political stakeholders are now aiming to hire dedicated agencies to run their Political/Election Campaigns in Delhi NCR and India.
How we contribute:
We have been running political campaigns for leading parties and individuals (independent and otherwise) and have contributed to the victory of same. We understand that voters are in the end people which are consumers and the campaign should be around people and no one else. Moreover, the party or the candidate is as good as a product which should solve the problem that the consumers(voters) are having. And at the same time, the campaign should address the gaps that exist because of previous products (candidate/party) that they were using and how this product is better than others in the market. We do a wide variety of activities in the perimeter of digital marketing and beyond. It is only via an integrated strategy that a victory can be achieved.
Manifesto, Vote Appeal and more
We assist in writing and designing election manifestos based on inputs from the client. Our manifestos are usually bilingual (Hindi & English) and are an outcome of our brand experts and seasoned political content writers. We follow a step by step process for Manifestos since we understand it is a sensitive document and must be accurate. We further design it in accordance with your political symbol and colours. If need be, we also assist you in getting them printed in affordable rates.
We recommend doing mostly Facebook and Twitter since instagram and linkedin are not so relevant. We run solid social media campaigns with optimised advertising to gain followers quickly. We target it geographically ensuring we are covering the right area. Benefit of social media for election campaign is simple - each and every one in the area above 18 is a target & hence, advertising-cost is very low. We do creatives and target them for the right for the impact.
We assist in the messaging of hoardings and pamphlets, slogans that can go with it and what kind of designs it should have. We also embed bar codes and QR codes with it so that it becomes a medium for the potential voters to reach out for you and seek help or just give a feedback. It is indeed a sense of satisfaction when you go to an area you have worked for and see all the designed hoardings!
We design strategy as per the number of months left for the campaign which comprises of the digital campaigns that will be undertaken and certain BTL (below the line) activations. BTL can include pamphlet distributions, door-to- door surveys, Plantation drives, cloth donation drives, establishing temporary toilets and much more. It depends on the area being targeted and the kind of people who live there to design the right kind of strategy which can work.
While the website doesn’t influence your campaign directly, it still gives you a face and presence. We use website to establish the profile, feature media coverage and write blogs about the issues in the area. We also put some useful links regarding PAN, Aadhar and Rashan card so that the voters can find it useful to browse and get their actual problems solved. Solving these small problems actually buy you loyalty and also encourages mouth of word publicity.
Bulk SMS and Email marketing
We make use of bulk sms marketing and do the liasoning to buy the data of your area so that your message and emails can reach out to each and every person. In today’s scenario, everyone has a different cell phone and hence a different number. More importantly, SMS are not dependent on internet and hence reach the voter directly. One might argue that the SMS will get lost in all the ads that a voter might receive; however, if sent at a strategic time with right message, it can make definitely reach readers’
Get in touch with us and let’s explore if we can assist you win the campaign that you have been contesting for. We will be happy to discuss our portfolio over call and guide you through our past work.
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